This is the magazine advertisement of the Band of Skulls single Fires. Due to the title of the single: Flames, a sculpture of fire has been made to represent this made from paper folds, plastic and foil. The photograph of this sculpture is very striking due to the depth of the image and vibrant colours on a dark background, this draws in the readers eye.

The band name can be seen across the top of the image in plain font so that the band name is easily recognisable, fires is written in the centre of image in a more cursive font to differenciate between the band name and the album title. The curve is more appropriate for a single named fire as fire is not rigid. The image is again reproduced in the centre where an image of the actual single cover can been seen. This is so that readers will recognise the cover on the shelves of stores across the country.

The official website and myspace are noted at the bottom so that people who do not know the band can easily locate them online and the advertisement informs the reader that the single is currently out for purchase on both 7" and download also. This is important as it tells old fashioned readers can buy the single on vinyle, so that they can play it on their record play but also newer listeners who use computing that they can simply download it straight to their computers. This is useful in a world where technology is constantly changing and improving.