Risk Assessment

Possible Risks
1. Band members/crew unavailable
2. Weather Damage to recording equipment
3. Band member fatigue
4. Dangerous fire
5. Filming in isolated areas
6. Incidental sound

Solutions to Risks
1. Have back up actors prepared to rely on
2. Cover equipment with plastic covering
3. Regular breaking and refreshments
4. Have fire well organised and taken care of, crew member designated to fire control
5. Make sure people know we are filming there, and have some way of contacting, in case of emergency
6 Edit out shot sound

Call Sheet

Callsheeeeet

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Treatment Sheet

Foals

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Initial ideas and plans

Initial Music Video Ideas on Prezi

Audience Profile

Audience Profile on Prezi

Audience Research Questionnaire

1. What gender are you?
[] male
[] female

2. Into which age category do you fit?
[] 10-15
[] 16-20
[] 21-25
[] 25-30
[] 30 +

3. What is your favourite type of music?
[] Pop music
[] Rock
[] Indie
[] Dance or Dub Step
[] Acoustic
[] R'n'B
[] Other

4. Where do you hear most of your music?
[] Radio
[] TV music channels
[] Online
[] Other

5. How much music do you listen to per day?
[] Constantly
[] Over Two hours a day
[] Between one and two hours a day
[] Between half an hour and one hour
[] Less than half an hour

6. Do you like controversial music videos?
[] Yes
[] No

7. What type of music video do you prefer?
[] Dis-juncture (Narrative unrelated to music)
[] Amplification (Music is amplified by visuals on screen)
[] Illustrative (Narrative represents heard lyrics)
[] Performance based video

8. When watching a music video what is most important?
[] Cutting edge special effects and editing
[] Fast tempo editing
[] Interesting narrative
[] Good choreography
[] Aesthetically Pleasing
[] I don't mind as long as it's interesting

9. Do you like emotional videos?
[] Yes
[] No

10.Do you like humorous videos?
[] Yes
[] No

Questionnaire Results

Document2

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Similar Genre Research

This Video is Blood Red Shoes- Light it up, I used this not only because it is of a similar genre as my chosen song but also because the video setting and visual style is similar to how I want my final product. The forest setting is rather tranquil in winter, however I want mine to have a more colourful and autumnal feel too it. Mine will feature rain and streams rather than the more barren scene of winter. I also like the costumes within the film, the band look rather edgy and cool, whereas the actors look rough and rugged by the terrain.
I love this video, for The Maccabees- Love you better. I love the editing and lighting, certain lighting is used to signify a certain part of the song along with the use of smoke and camera effect. Also each band member seems to have their own colour also. I really like the rotoscope type effect, where glowing lines have been drawn onto each frame, this creates a stream of light type of effect. Although in practice this may not be suitable for my video as it will take a very long time to draw over every single frame.

Total Life Forever lyrics

(18 seconds intro)
I know a place where i can go when i'm low down. (0:26)

To your house, down to your house (0:28)

I will go, when i'm low. (0:32)

I know a face who i can show my true colours. (0:40)
To your arms, into your arms, (0:42)
I will go, when i'm low. (0:46)

‘cause total life forever, will never be enough, no... (0:54)
‘cause total life forever, will never be enough, no... (1:00)

I've seen it all, (?) (1:08)
To your house, down to your house (1:12)
I will go, when i'm low. (1:14)
They took it all, and (?) to the (?) (1:23)
To your arms, into your arms, (1:26)
I will go when i'm low. (1:30)

‘cause total life forever, will never be enough, no... (1:37)
‘cause total life forever, will never be enough, no... (1:44)

Singularity is here to stay, (1:50)
So go down, go down, go down, go down, go down, down down low. (1:56)
Let's take it slow. (1:59)

Singularity is here to stay, for you and me. (2:06)
So go down, go down, go down, go down, go down, down low (?).
Let's take life slow.
So go down, go down, go down, go down, go down, down low (?).
Let's take life slow.
So go down, go down, go down, go down, go down, down low (?).
Let's take life slow.
So go down, go down, go down, go down, go down, down low (?).
Let's take life slow. (2:28)

I know a place, where i can go when i'm low down. (2:35)
To your house, down to your house (2:38)
I will go, when i'm low. (2:41)

I know a face, who i can show my true colours. (2:50)
To your arms, into your arms, (2:52)
I will go, when i'm low. (2:56)

‘cause total life forever, will never be enough, no... (3:04)
‘cause total life forever, will never be enough, no... (3:10)

History of Total Life Forever and Genre

Total Life Forever is the title track from Foals second album: Total Life Forever. It has not been released as single.

Leading up to the release of their second album the band released some segments of track via their myspace website. Later they played their first tracks from their new album at T in the Park 2009 including Total life forever and one other track. The album reached number 8 in the UK album chart.

Foals are greatly considered to be of the Math Rock genre. This genre shares its place of origin in the late 80’s underground music scene of the American Midwest and its surroundings with post-rock. Some early bands characteristics of both math rock and post-rock, using instruments for textures rather than melodies and riffs, featuring atypical rhythms and some dissonance. The genres soon diverged: math rock concentrated on angular melodies, atypical time signatures, start-stop rhythms, and dissonance, while staying closer to rock music in sound and instrumentation.

However others refer to Foals as being from the Indie genre, a controversial genre in itself. The meaning of the term: "indie rock" is contested by many musicians, fans and commentators. Some use the term "indie" to describe any music produced by artists working within the network of independent record labels and underground music venues that emerged in the US and elsewhere in 1980's and 1990's. Others understand indie rock as a distinct genre of rock with a specific artistic aesthetic, and care less about the context in which it is made. Many embrace both meanings of the word, believing that the aesthetics of the genre and its means of production are deeply intertwined.

Permission to use song

Selected song

Foals:- Total Life Forever

Cover Analysis

The Kasabian album West Ryder Pauper Lunatic Asylum album cover features all four of the band members gazing into a mirror as they each wear very flamboiant clothing.
The idea about the cover was said to represent the band members getting ready to go to a fancy dress party at the lunatic asylum. Band member Sergio Pizzorno has said to have stated that each song of the album is said to represent one of the inmates. Perhaps each member on the cover may also represent the personality or beliefs of these "inmates."
The cover took inspiration from the album Made in Germany, by German band Amon Düül II. Which also features members of the band in eccentric and off the wall fancy dress costumes including a medievil knight and a German 19th Century Soldier.
The colours on the album cover feature a lot of red, white and blue; which reminds me of their previous album Empire and it's patriotic theme. This is also confirmed by the bands relationship with the england football team, having their songs repeatedly played throughout world cup footage. Meigan also featured in the England football shirt advertisement campaign.
The font for the band name Kasabian, is the same as the last three albums. This helps as it shows the band have not deviated from their musical roots, but also it is instantly recognisable by die-hard fans and also by anyone who has seen the logo before.

This is the magazine advertisement of the Band of Skulls single Fires. Due to the title of the single: Flames, a sculpture of fire has been made to represent this made from paper folds, plastic and foil. The photograph of this sculpture is very striking due to the depth of the image and vibrant colours on a dark background, this draws in the readers eye.

The band name can be seen across the top of the image in plain font so that the band name is easily recognisable, fires is written in the centre of image in a more cursive font to differenciate between the band name and the album title. The curve is more appropriate for a single named fire as fire is not rigid. The image is again reproduced in the centre where an image of the actual single cover can been seen. This is so that readers will recognise the cover on the shelves of stores across the country.

The official website and myspace are noted at the bottom so that people who do not know the band can easily locate them online and the advertisement informs the reader that the single is currently out for purchase on both 7" and download also. This is important as it tells old fashioned readers can buy the single on vinyle, so that they can play it on their record play but also newer listeners who use computing that they can simply download it straight to their computers. This is useful in a world where technology is constantly changing and improving.

Video Analysis of Vampire Weekend: Cape Cod Kwassa Kwassa

Nine frame video_analysis[1]

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Shot Count Video Bombay Bicycle Club- Always Like This

Shot count

Bombay Bicycle Club: Always like this (2009) Island Records

Shots: 110

Shots are very varied, but mostly long and mid shots. It is an amplification video based on the fact that it is often cut to the beat but also the band perform within the video. It is unusual in the fact that the video often puts the audio and visual out of time and then back in time; which is a very interesting effect that I have never seen used before within the music video industry.

We Are Scientists- Nobody Move Nobody Get Hurt: Music Video Deconstruction

The video released in early 2006 begins with a close up of the lead singer’s guitar as he strums it in time with the music. This video is a fine example of an Amplification music video; the shot then cuts to a meat shot (a shot of the lead singers face). Next in a series of shots, the drum is introduced into the music and so there is a close up of the drum as it is struck by the drummer; and next is a close up of the bass being played as it is the next instrument to be introduced to the music. The camera zooms out for a wide shot containing the whole room and the bands performance, this shot is cut in time with the music and a series of shots and cuts are edited as we hear the instrument played and in time with the music, a typical convention of Amplification music videos. After this shot is a close up on the microphone and singer Keith Murry’s lips as he begins to sing, this is then edited to a cut zoom out as his whole face can be seen singing.

Then a two shot with both the guitarists and the drummer, later is a high angle tilt, looking down on the band with Keith’s face filling most of the frame (basically a meat shot). A series of interesting shots are used, the drummer can be seen within the frame, however he is not in focus, later the guitar neck enters the frame, this is in focus, (shallow focus).

The audience notices that something is not right with the band members (in relation to the narrative of the video), they are looking out of a window, with a concerned look up on there face, they continue to glance over until the drummer drops his drum sticks and sprints out of the frame this cuts and we see him continue out of the room in a long shot. However the music continues as normal as the remaining two band members continue to plus, until that is, they run out of the room also. The shot holds for a moment, the microphone stand is still swinging and suddenly, and quite unexpectedly a man in a bear suit jumps and smashes through the window.

The next shot is a cantered angle of the door out side of the studio; within the frame; the door bursts open and the band sprint out. The shot is cut to a series of hand held shots, this shot type is very useful as it increases the tempo of the video along with the music, and creates a sense of urgency about the music video. To make this effect even better not only is it hand held but the camera man is very loose with the camera, making the shot very jerky and sometimes even out of focus. This is a massive contrast with the still and calm shots used at the beginning of the video.

The band members try to get into a car but because they are rushed they cannot get the keys in the lock, the shot is cut to another handheld shot of the studio door, the bear runs out. The bear turns in a rather sinister way and sees the band and immediately starts chasing them. Despite not knowing why the bear is chasing them, or why he is dressed as a bear, the audience feels the negative presence of the bear that is clearly meant to represent a evil person.

The camera follows the band around a corner as they frantically try to escape from the bear, mid shots of the band pan as they run down the street and the same shot is repeated for the incredibly speedy bear. A track or a car is used for the next shot as it smoothly follows firstly: the bands midriffs and then their feet as they sprint down the street. Next wider shots and close ups of the bear smoothly filmed in the same way follow, cut to the beat.

There is defiantly a comedy aspect to this video, firstly the fact that, a bear is chasing a group of men down the street, and in another a long shot the bear forcefully shoves a passer by to the ground. Next is another comedy moment within the video, as the music is a slower pace, they turn to see the bear has been ran over. When the tempo increases (more instruments are added).

The band members run into a building and run up a flight of stairs, this shot is edited to look like CCTV cameras on the flight of stairs, the camera takes photographic shots of the band climbing the stairs. With each beat of the drum the band are further up the stairs, they then run past a corridor in line and the camera is constantly moving towards them, the camera cuts again and the same sequence is repeated for the bear.

Constantly throughout the video the bands feet are in frame, each step they take as they run represents the beat.

Warhol Style Self Portrait

Opie cover art

This is an image of myself inspired by Opie's cover art for Blur's Greatest Hits. Using new techniques on Adobe Photoshop I learned how to create this layered, cartoon image of myself. Using the magnetic lasso tool I selected only my hair this process was repeated for all parts of my body of a similar tone. Next I used the fill tool and colour dab in order select a real colour from my hair and filled in whole sections of my hair, I did this multiple times in order to create a multi tonal hair whilst still keeping the cartoonistic look. After I had completed my body clothing and hair, I used the circle tool and brush tool to create my facial features over the top of my actual features. I then drew in my chest hairs and shadows onto my t-shirt. Lastly I drew all of my layers together and got rid of the original image behind. Then I selected a suitable block colour, reminiscent of the original blur cover and filled the back layer with this colour.